Lipton

Tea Company Rebrand

I was tasked with creating a design for Lipton's new line of high-end boutique teas. This project required the Lipton logo to be refreshed, individual tea bag pouches, and retail boxes to hold the pouches for 5 current flavors. The packaging had to stand out in the luxury tea environment while fitting on current retail shelving. I took photos of the ingredients featured on the packaging and developed the color palette to soften the overall appearance of the design. The goal was to elevate the look of a household name without making the packaging too intimidating or exclusive.