Lucid Vine

Lucid Vine is a luxury crystal-infused wine brand concept. This project was an experiment with sinuous serifs. I am in love with type and I thought this would be a cool way to try something new. I gave myself three days to create it to test my efficiency and a limited color palette so that the design solely relies on the type to be appealing. This project was also targeted at a demographic that I had never marketed towards; younger adults with kids or stressful jobs that crave good energy and an escape from the monotony of everyday life.